The Extra virgin olive oil’s reality in the north of Italy

A specific EVO oil enterprise has been chosen to show an example of delocalized business. Indeed, the Coppini Arte Olearia enterprise is based in San Secondo Parmense, close to Parma, but its production is occurring in three main regions of the south of Italy: Abruzzo, Apuglia and Sicily. This is due to the fact that in the south of Italy there are many hectares of olives trees whether in the north is possible to create an appropriate structure to analyse, bottle and sell the final product. By buying a Coppini EVO bottle customer perceives differences with other brands at the packaging level: the bottles have two more additional labels in which the company indicates the type of variety used, the degree of acidity obtained and the CSQA certification ensuring that all its supply chain is based in Italy. In 1988 they created thus the Traceability Origin Product (TOP) label including these values. For more info, check their web page at www.coppiniarteolearia.com.